Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
How Do I Find out Domain Authority for My Site?
The first step to understanding domain authority is to find out how your site ranks! Thankfully, this is very easy to do. Create a free account with Moz, download the Moz toolbar, and navigate to your site. On the Moz toolbar, you will be able to see your site’s domain authority. At this point, it is also a good idea to check out your competitors to see how you compare to their domain authority rankings.
What Can I Do to Increase My Site’s Domain Authority?
Like all good things in life, it takes time to increase your domain authority ranking. However, one of the best ways to do so is to increase the number of high-quality external links on your website. External links are links from your website to another site, or other websites linking to your site. Moose May specializes in helping companies achieve higher domain authority by diversifying links on their webpage, as well as acquiring backlinks.