SEO Archives - Page 12 of 12

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What is the Difference Between Organic Search & Paid Search?

October 23, 2018SEO

This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.

The majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:

SEO: The Beginner’s Guide to SEO

SEM: A Beginner’s Guide to Paid Search

Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.

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A Few of My Favorite (Marketing) Things: MOZCAST

October 16, 2018SEO

If you ever search for Marketing tools, a wide range will appear. From tracking tools, conversion tools, to reporting tools, there are tools for just about everything in marketing. Someone outside of the industry asked me once, “Why though? Why do you need so many tools?” Tools often specialize in unique skill sets, just like Moose May specializes in helping you rank on Google while other agencies may assist you best in logo design or a website creation. It’s the same for marketing tasks — specialized tools exist to help automate, analyze, and more.

If you are working on SEO yourself, there are a number of tools that may be on your radar. We’re here to highlight the favorites that we recommend for different purposes.

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Keyword Research – What is it and Why Do You Need It?

October 11, 2018SEO

Google is a powerfully intuitive tool that is constantly evolving. Not only do search engines have the ability to point you to the content you’re looking for, but they are also answering queries right in the SERPs (search engine result pages) without the consumer ever needing to click on a website. This concept of a personalized search result makes it extremely important that keyword research should be the very foundation of your SEO plan. Understanding what keywords to use is pivotal to having a successful and thriving online visibility.

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The Ultimate Checklist for Finding a Great SEO Company

October 9, 2018SEO

As a Michigan-based business, you already know about the importance of developing a strong digital marketing plan.

But you have a lot of work just meeting with clients, training employees, and closing deals. You don’t have the time to develop and implement an SEO strategy on your own. You’re ready to hire Detroit marketing agencies to help you.

In this post, we’ll tell you about a few of the most essential aspects that every great SEO company should have.

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Site Security and SEO

September 28, 2018SEO

Do you use Google Chrome? If so, you may have noticed a really important site security change in the search algorithm that began in July 2018. When you look at the URL bar, the beginning of a website always begins with HTTP or HTTPS. What’s the difference, and why does it matter? The “S” in HTTPS stands for secure (here’s a great infographic if you’re a visual learner). If you see a website that begins only with HTTP, then it is not guaranteed to be secure — which turns users away from your site and also hurts SEO.

Top view of illustrated SEO marketer working

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SEO Blogging 101

September 18, 2018Blogging, SEO

“Blog” is a scary word for many business owners; time and time again we hear concerns from savvy, talented entrepreneurs who fear their writing abilities aren’t up to par. We’re here to help! Not only can we provide blog-writing services for you, but we will also share the basics of what you need to know in this article. First thing’s first: SEO keywords.

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What are Titles and Metas?

September 13, 2018SEO

A few of the building blocks of SEO, you’ll hear us refer to titles and metas frequently, both in our blogs or (if you’re a client) on calls and emails. So, let’s dig in real quick and clear any confusion about these concepts.

Both titles and metas help search engines understand the content of the page; this information tells clients and Google (or Bing or Yahoo) what the page is about with a quick header and description. Titles and meta descriptions can not only increase your rank but also increase your click-through rate.

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How to Implement SEO for Black Friday Rankings!

September 11, 2018SEO

Heads up: it may only be September, but if you’re not already preparing your holiday content marketing strategy (and thinking about SEO!), then you’re missing out on conversion opportunities and sales. We know, we know — nobody likes to start thinking about the holidays before the fourth quarter, but consider this: In 2017, $5.03B was spent in Black Friday sales, with an astounding $2B of that spent on mobile alone! And, Cyber Monday 2017 was the biggest single online shopping day in US History, with $6.59B in sales.

With foot traffic decreasing in traditional brick and mortar stores, and with “Pre-Black Friday” sales beginning right after Halloween, it’s time to invest in a solid digital marketing strategy. And of course, for optimal results, SEO should serve as the foundation of the strategy (because how can you sell anything if consumers can’t find your website?). Here are three ways you can help prepare your company to have the most successful holiday season ever:

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